We found that the information included in the Mississippi Manufacturers Register was right on target with what we were needing and looking for. All of the proper contact information that we needed was there for the taking in the book. We took advantage of that opportunity and during the discovery phase of the sales process uncovered new leads outside of our immediate geographic area here in the state. Our registry purchase has already proven profitable. The book has paid for itself ten times over.”
Duane Lamb, Owner, Impact Media Consulting - Ridgeland, MI
This is our 'hit' list for our district. It doesn't compare to others. The best lead generating tool for our industry yet!”
Phil Warmington, Major Account Rep., Cintas Corp.
The guide was very informative in providing info as to who to call on & was a great time saver & provides us with quality & a great quantity of leads.”
Don Adams, Owner, Adams Logistics
Using EZ Select for the immediate geographical area we were able to identify several new prospects and open up our marketing definition to include many new clients and segments. We have utilized EZ Select to develop new telemarketing leads and also to upgrade our consulting efforts on several direct mail initiatives into a variety of new services that have expanded product offerings. Our business revenues have increased and more than paid for our initial information investment many times over. We will be expanding with more data and more targets as we expand our geographic coverage.”
Bud Jewell, Chairman & CEO, Delta Management Consulting Group - West Palm Beach, FL
At NPC we have had great success using the Manufacturing Directories to target accounts by first taking the SIC Codes of existing customers and matching them up with prospects and competitors of our customers. We have used the information in both our direct mail efforts and telemarketing efforts with a great deal of success. Also, by sending qualified leads on to our sales reps it means making their jobs easier and thereby commanding more of their time as they usually represent several job shops and quality leads mean more money in their pocket sooner. NPC has used information from the MNI database for years with a great deal of success. We are a company that grew for years primarily from word of mouth and good old fashion leg work by the sales staff. Today, we are a leader in our industry and internationally known and recognized. For the past 3 years we have also used MNI as a means to get our name out there as we have advertised in their directories with great success.”
James L. Giovannetti, V.P. Sales & Marketing, Northern Precision Casting Co., Inc. - Lake Geneva, WI
We use it every day in reviewing target markets and prospects. It is a great tool in generating new business.”
Michael J. Daly, Vice President, Daly & Associates, Inc.
We were able to focus on a geographic area, contact and secure several new customers that would have been difficult to locate without the MNI Directories. Our company has added at least a half dozen new customers. We can reasonably expect to see 10% or better growth in the long term as result of information in MNI.”
David Richardson, Quality Engineering/Sales, AMG, Inc. - Lynchburg, VA
EZ Select gave the chance to segment my prospective customers. I can select by zip-code, city, type of company. This gave me a way to become more organized in my sales calls. My sales calls take half as long to organize. I no longer use the yellow pages and hope I can find a prospective customer by trial and error. I use the EZ Select almost everyday. I generate a massive amount of calls and organize my day starting with this easy to use software.”
Ryan Letz, Outside Sales/Marketing, Willbanks Metals Inc. - Fort Worth, TX
I use the Manufacturers' News, Inc. state directories to qualify accounts, learn who the key decision makers are and to learn the web addresses of prospective customers. I collect this information and add it to my existing data base for future use. It doesn't just sit in my computer, I use this information every day in deciding who and why I will be calling on certain accounts. I've gained many new accounts over the last 12 months who have contributed to the overall growth of my organization.”
Paul Allison, Owner, PNA Associates - Boonton, NJ
Yours is very complete and is much better than other sources like yours.”
Michael McKinney, A.M. Transport Services, Inc.
We had a lack of orders during this economic slowdown period. We seriously considered ceasing operations. With MNI we were able to continue operations.”
Edward C. Bullens, Chairman, Special Packaging Company - Coshocton, OH
The most effective marketing for my business is to manufacturers through direct mail. MNI directories provide the concise information about the companies that we need to target and the right people we need to contact to introduce our services. With the directory of each state's manufacturers we can save a lot of time and money getting in touch with our specific target market. With the resources provided in the MNI state directories, we have been able to regulate the amount of business we bring in through our market and sales efforts. With the help of the MNI directories, we can practically put our marketing plan on autopilot!”
David Lamb, President, Utilityauditors.com - Stillwater, OK & Denver, CO
We use Manufactures' News to source prospects and targets and have been happy with the results, always looking for a faster and better way. Time management has improved by better territory calling. We are able to contact more prospects electronically to set up more confirmed calls per day resulting in increased sales.”
Koko Andrews, National Sales Manager, Regal Plastic Supply Company - Kansas City, MO
Your books are excellent. My copy sits on my desk right in front of me and is the first resource I use when looking for a customer or supplier. I've been a customer for ten years.”
James E. Evanson, President, BASE Associates, Inc.
Your source offers the best information for the least cost.”
Albert M. Corter, Owner, Clear Brook Capital
We learned that exposure in Manufacturers' News industrial directories allows us better exposure of our services to a wider selection of manufacturers. We are just starting to use MNI products and already have several prospective business who will benefit from our third party logistics services.”
Bob Kroblin, Business Development, United Warehouse Company - Tulsa, OK & Wichita, KS
I've used MNI manufacturers directories for the past several years and have found this product to be far superior to any similar products currently available. The information in MNI manufacturers directories is more up-to-date and far more comprehensive. Also, EZ Select allows me to easily perform searches by any field in the database and produce customized reports. MNI manufacturers directories are unmatched in quality and are a great value!”
Greater Oklahoma City Chamber - Oklahoma City, OK
Having defined the characteristics of our core customers, we established a sales platform utilizing the information available via MNI's state directories. By identifying through SIC, we targeted "like" companies, thus expanding our contact base four-fold in less time than cold call prospecting could realize. Having tools available, such as MNI Directories, takes the guesswork out of sales. Through well formatted descriptive company listing as can be found in their directories, our "targeting practice" delivers more hits in less time than any program or format used previously. In a world of information, MNI Directories deliver useful, no-nonsense critical profiling data.”
John W. Cottington, President/CEO, Cottington Company, Inc. - Alexandria, MN
I have begun using the Illinois Manufacturers Directory to research specific industries served by my principals so that I could find more opportunities of where to sell their products and services. My future plans include additional state directories and perhaps electronic connections for leads- ease of contacting. So far, I have been given a list of SIC codes from one manufacturer that I intend to work with and have been going through the Illinois Directory to find more places to call. This has been a big help to me getting my business off the ground.”
David Yurik, President, Result Sales Location - Glenview, IL
My real estate clients use it to target specific manufacturing industries, size of company, zip code areas, and do mailings monthly. It's the best in the industry.”
M.L. Thompson, President, THEO, Inc.